Looking for a technique to generate leads organically? Want to use SEO for lead generation?
SEO (Search Engine Optimization) is helpful for different purposes and lead generation is one of them. Leads can be generated through other channels, but SEO is comparatively cheaper. So, it would be great to use it as often as possible. After all, leads are a crucial element in scaling your business.
A little about “Lead Generation”
Lead generation involves developing the interest of visitors in your business. You can attract qualified prospects, nurture them and transform them into customers and repetitive buyers.
Although lead generation and SEO are two different entities in digital marketing, when you bring these two together, you will be able to drive huge growth for your business.
Thinking how? Of course, you need a proper strategy.
Generating leads isn’t that simple. We have some statistics to show what other marketers say about lead generation and what they are currently doing.
- Lead generation is the most important goal for 91% of marketers.
- 61% of marketers rank lead generation as their number one challenge.
- 53% of marketers spend half of their budget on lead generation.
- 33% of marketers make use of live chat as a conversion tool.
- 27% trust organic search to generate the most leads.
This shows that lead generation is tricky, and marketers are trying different channels to generate quality leads.
In this post, we’ll explain how to use SEO for lead generation. Let’s understand the process of how SEO affects lead generation and drives lucrative results for your business!
How does SEO affect lead generation?
SEO is primarily focused on optimizing your site by adjusting and editing its multiple aspects, so it attracts high traffic and shows up in a top position in the SERPs (Search Engine Result Page).
SEO and lead generation work together because the more often you show up on the first page of the search results, the more potential customers can find and interact with your business.
On the other hand, lead generation is focused on turning that traffic into actual customers and prospects.
However, the connection between SEO and lead generation is strong as SEO can have a significant impact on lead generation.
By optimizing your site for search engines, you can establish your brand as an authoritative source in your industry. This increased visibility and credibility can help to build trust with potential visitors and encourage them to turn into qualified leads.
For instance, suppose you own an eCommerce store that sells travel accessories. So, your target audience is frequent travellers. But how will you reach that audience and encourage them to engage with your products?
Just having a website won’t be enough to attract traffic and drive leads. You need to implement an SEO strategy for lead generation. With the help of SEO, you’ll be able to target a highly qualified audience, which is – frequent travellers. By using keywords targeted to “travellers” in your content copy, you can attract the right type of traffic to your site.
In a nutshell, SEO allows you to boost your SERP ranking, which can lead to more exposure for your brand, increased clicks, website traffic, leads and, eventually, increased sales.
# 5 Tips & Tricks for SEO lead generation and improved sales
Leads are critical for any business, but the most important is how to turn your leads into sales.
Here, SEO comes into play. SEO doesn’t only help you drive leads but also convert leads into sales, too. Have a quick look at a few most important tips to achieve this-
- Create informative, engaging content that connects with quality leads
A successful SEO campaign involves crafting targeted content tailored to your critical customers. As we mentioned before, creating content is a big part of generating leads in the first place, but it’s also crucial to turning leads into buyers/customers.
By providing readers (leads) with informative content that showcases your industry knowledge, you can convince them that your company is the best fit for their needs.
To create engaging content, consider long-form content (2-3000 words in length). By covering the topic in-depth, you demonstrate to Google that you understand the topic and have expertise in the niche.
This approach also helps to provide the best resource for the topic, eliminating the need for readers to seek other references for additional information. By creating content that resonates with potential customers at different stages of their journey, you increase the likelihood of converting leads into customers.
Note: You can seek help from some competitive analysis tools to check what types of content — blogs, videos, podcasts, or whitepapers — rank well on Google and help your brand build authority with your prospective audience.
- Build visitors’ trust by showing results in your content
To attract potential clients, it’s essential to create content that highlights the results you can achieve for them. You can also involve the successes you’ve achieved with previous clients.
While creating fresh content or optimizing the existing one, focus on the keyword related to your customers’ queries/desires.
For instance, if your business specializes in sports equipment, you can target keywords like “best sports accessories” or “perfect fitness equipment” to showcase the results to the target audience.
To provide more credibility, include hard numbers from your analytics platforms. Show real results you have achieved in the past.
For instance, if you sell skincare products, you can share the number of creams and serums you’ve sold in the past year. You can also incorporate numbers related to inquiries you received for custom orders.
If you’re a travel agent, you can mention the number of clients you’ve served and the testimonials you have on your website. By providing these hard numbers, you demonstrate that you not only talk about the results but can deliver. This can help instill confidence in potential clients and encourage them to choose your business.
If you own a dental clinic, you can highlight how many patients have benefited after taking dental services from you. You can also talk about the patients’ testimonials to build customers’ trust.
- Get authoritative links to improve SEO
Establishing yourself as an authoritative leader in your industry is crucial in converting leads into sales. By creating valuable and informative content, you can position yourself as a thought leader, sharing your expertise with potential customers and demonstrating your knowledge and understanding of your industry.
One important strategy for building authoritative links is to create and share high-quality content. By providing relevant and useful information, other high-authority industry leaders may begin to link to your content, increasing your visibility and reputation. This SEO lead generation tactic not only helps to establish your authority in the industry but also boosts your ranking in search results, making it easier for prospective customers to find you.
Furthermore, if influential industry individuals link to your content on their popular website, it can lead to even more clicks and traffic. This will again boost your chances of driving new leads and sales.
- Use local SEO strategies
In today’s digital era, having a website is critical for any business, but what good is a website if your target audience can’t find you? That’s where local SEO comes in, helping your business rank higher in the areas where you operate and making it easier for local customers to find you.
To make the most of local SEO, there are several strategies you can use. First, make sure you claim your listings in online directories, which can help you build a strong web presence and reach a wider audience.
Next, optimize your content for local search by using targeted keywords and letting your audience know exactly who you are and where you’re located. This can help boost your rankings and make it easier for prospective customers to find you.
Finally, don’t underestimate the power of positive reviews in SEO lead generation. Studies revealed that over 88% of customers trust online reviews as much as suggestions from friends and family. Encourage your customers to leave reviews online and respond promptly to any negative feedback to show that you care about your customers’ experience. With a strong online presence and positive reviews, you can generate more leads and grow your business.
- Be active on social media channels
Having active social media channels can be a great way to improve your SEO and lead-generation efforts. While there may not be a direct correlation between social signals and ranking factors, data from Search Engine Journal reveals that social media can still significantly impact your website’s ranking in search results.
Social media can attract traffic to your website, which is a key factor in SEO lead generation. When you create and share high-quality, engaging content on your social media channels, you can attract potential customers to your website and increase overall traffic.
Social media can also impact local SEO by helping to improve your business’s online reputation. Positive reviews and customer feedback on social media platforms can help establish your business as a trusted and reliable provider of goods or services in your local area, improving your local SEO rankings and helping you attract more leads.
As a business owner or marketer, it’s essential to understand the potential indirect benefits of social media on your SEO strategy. By maintaining active social media channels, you can increase your online visibility, build your brand, and ultimately attract more leads to your website. So don’t overlook the power of social media in your SEO lead-generation efforts.
How to choose an agency for SEO lead generation?
The increasing importance of SEO and lead generation has led to the growth of the digital marketing industry, with a number of agencies providing SEO services to businesses of all sizes and industries. In such a scenario, choosing the right SEO lead generation agency would be daunting. Still, by understanding your business needs and carefully evaluating your options, you can find an agency to help you achieve your goals.
Here are some steps to help you make the right decision:
- Define your goals: Before deciding on an SEO lead generation agency, it is important to understand your business goals, the type of leads you want to generate, and your budget. This will allow you to identify the services and level of support you require from an SEO lead generation agency.
- Research potential agencies: To ensure the agency is right for you, invest some time in doing some research and evaluate potential agencies depending on their experience, expertise, reputation, and client reviews. Look for agencies with a proven track record of success in generating high-quality leads and improving search rankings for their clients.
- Evaluate their approach: When evaluating a potential SEO lead generation agency, it’s important to do more than just skim over their website or glance at their client list. You need to dive deeper and evaluate their approach to ensure that it aligns with your business needs and values. Ask questions about their techniques and strategies, and make sure that they align with your goals and values.
- Assess their communication and reporting: You need to have open communication and a clear understanding of how the agency measures success. Ensure that the agency has a clear communication and reporting process, including regular progress and performance updates. Make sure you clearly understand their reporting metrics. It gives you a clear picture of what’s working and what’s not, so you can adjust your strategy as needed.
- Consider their pricing and ROI: When it comes to choosing an SEO lead generation agency, it’s important to consider the cost and compare it to the expected return on investment (ROI). You need to ensure the agency’s pricing structure is transparent and reasonable and that the expected ROI justifies the cost. Also, check whether they charge a flat fee or do they use a performance-based model. Does the expected ROI justify the cost of the campaign? If not, it may be time to consider a different agency or adjust your goals.
- Get a feel for the team: When evaluating an SEO lead generation agency, don’t forget to assess the team that will be working with you. Take the time to meet with the team and assess their knowledge, experience, and level of support. Look for a team that is passionate, responsive, and committed to delivering results for your business.
Ultimately, the right SEO lead generation agency for your business will be based on your specific needs and goals. By following these steps and carefully evaluating your options, you can find an agency that can help you achieve your objectives and scale your business.
